Posh pet food firms loved by Prince Charles and Ed Sheeran want buyers to gorge on £150million feast

0
34
City sources said Lily¿s Kitchen ¿ awarded a Royal Warrant from the Prince of Wales this year ¿ and Forthglade are working with investment bankers from Houlihan Lokey on ¿strategic options¿.
Amazon Advertisement
Amazon Advertisement


Posh pet food firms loved by Prince Charles and Ed Sheeran want buyers to gorge on £150million feast

  • London-based Lily’s Kitchen was founded by Henrietta Morrison in 2008 
  • Forthglade, which boasts ‘100 per cent natural’ pet food, was set up in Devon
  • Financiers estimated that Lily’s Kitchen could be worth as much as £100million

A surge in Britons splashing out on posh meals for their dogs and cats has prompted the owners of two pet food brands to seek buyers for their flourishing businesses.

City sources said Lily’s Kitchen – awarded a Royal Warrant from the Prince of Wales this year – and Forthglade are working with investment bankers from Houlihan Lokey on ‘strategic options’.

Financiers estimated that Lily’s Kitchen, whose fans include singer Ed Sheeran and TV presenter Fearne Cotton, could be worth as much as £100million while Forthglade might fetch in the region of £50million.

City sources said Lily’s Kitchen – awarded a Royal Warrant from the Prince of Wales this year – and Forthglade are working with investment bankers from Houlihan Lokey on ‘strategic options’.

London-based Lily’s Kitchen was founded by Henrietta Morrison in 2008 after her border terrier Lily fell ill and refused to eat regular pet food. She remortgaged her house and used savings to raise an initial £150,000 to start the company which has met a demand for organic pet food. Private equity firm L Catterton, which is backed by French billionaire Bernard Arnault, took a stake in Lily’s Kitchen in 2015.

Forthglade, which boasts ‘100 per cent natural’ pet food, was set up in Devon in 1971. Its meals for dogs include gourmet chicken and duck with chickpeas and pear.

Private equity firm Piper invested £6million in Forthglade in 2015.

According to Piper’s website, Forthglade’s philosophy has been: ‘If you’re not prepared to eat it yourself, don’t feed it to your pets.’

 

Advertisement



Source link

Amazon Advertisement
Amazon Advertisement


Posh pet food firms loved by Prince Charles and Ed Sheeran want buyers to gorge on £150million feast

  • London-based Lily’s Kitchen was founded by Henrietta Morrison in 2008 
  • Forthglade, which boasts ‘100 per cent natural’ pet food, was set up in Devon
  • Financiers estimated that Lily’s Kitchen could be worth as much as £100million

A surge in Britons splashing out on posh meals for their dogs and cats has prompted the owners of two pet food brands to seek buyers for their flourishing businesses.

City sources said Lily’s Kitchen – awarded a Royal Warrant from the Prince of Wales this year – and Forthglade are working with investment bankers from Houlihan Lokey on ‘strategic options’.

Financiers estimated that Lily’s Kitchen, whose fans include singer Ed Sheeran and TV presenter Fearne Cotton, could be worth as much as £100million while Forthglade might fetch in the region of £50million.

City sources said Lily’s Kitchen – awarded a Royal Warrant from the Prince of Wales this year – and Forthglade are working with investment bankers from Houlihan Lokey on ‘strategic options’.

London-based Lily’s Kitchen was founded by Henrietta Morrison in 2008 after her border terrier Lily fell ill and refused to eat regular pet food. She remortgaged her house and used savings to raise an initial £150,000 to start the company which has met a demand for organic pet food. Private equity firm L Catterton, which is backed by French billionaire Bernard Arnault, took a stake in Lily’s Kitchen in 2015.

Forthglade, which boasts ‘100 per cent natural’ pet food, was set up in Devon in 1971. Its meals for dogs include gourmet chicken and duck with chickpeas and pear.

Private equity firm Piper invested £6million in Forthglade in 2015.

According to Piper’s website, Forthglade’s philosophy has been: ‘If you’re not prepared to eat it yourself, don’t feed it to your pets.’

 

Advertisement



Source link

Amazon Advertisement

LEAVE A REPLY

Please enter your comment!
Please enter your name here