Americans think Amazon and Google are more trustworthy than Tom Hanks according to a report

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Market research firm, Morning Consult, has revealed the most trusted brands in the US, with the tech giants beating well-known actor Tom Hanks. The data is based on online surveys conducted for nearly 2,000 brands over two months, with an average of 16,700 interviews per brand


Amazon and Google are deemed to be more trustworthy than ‘America’s most trusted man’, according to a new report.

Market research firm, Morning Consult, has revealed the most trusted brands in the US, with the tech giants beating well-known actor Tom Hanks.

The data is based on online surveys conducted for nearly 2,000 brands over two months, with an average of 16,700 interviews per brand.

During the survey, participants were asked ‘How much do you trust each brand to do what is right?’ and given the options of ‘a lot,’ ‘some,’ ‘not much,’ ‘not at all,’ or ‘don’t know.’ 

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Market research firm, Morning Consult, has revealed the most trusted brands in the US, with the tech giants beating well-known actor Tom Hanks. The data is based on online surveys conducted for nearly 2,000 brands over two months, with an average of 16,700 interviews per brand

‘It’s no secret that trust is key to brand success,’ Morning Consult CEO Michael Ramlet said in a statement. ‘In today’s climate, every single day presents leaders with the opportunity to cultivate reliability — a key driver of trust.’

The top trusted brand was found to be ‘Your primary doctor’ with 50 percent of participants noting this option.

Then came the military, followed by Amazon, Google and extreme weather warnings.

Also to make the list is Donald Trump with 20 percent and Warren Buffet trailed behind with 16 percent.

During the survey, participants were asked 'How much do you trust each brand to do what is right?' and given the options of 'a lot,' 'some,' 'not much,' 'not at all,' or 'don't know.' Amazon is trusted by 39 percent of Americans

During the survey, participants were asked ‘How much do you trust each brand to do what is right?’ and given the options of ‘a lot,’ ‘some,’ ‘not much,’ ‘not at all,’ or ‘don’t know.’ Amazon is trusted by 39 percent of Americans 

Amazon and Google are deemed to be more trustworthy than 'America's most trusted man' - Tom Hanks (pictured)

Amazon and Google are deemed to be more trustworthy than ‘America’s most trusted man’ – Tom Hanks (pictured) 

The firm also found that those deemed ‘Gen z’ (those born between 1995 and 2015) leaned more towards tech companies, ranking Google, Netflix, Amazon, YouTube and Playstation at the top.

Older consumers, approximately 42 percent, deemed the United State Postal Service to be the most trustworthy.

They also voted for the United Parcel Service, Hershey, the Weather Channel, and Cheerios.

The firm also found that those who fall in Gen z (those born between 1995 and 2015) leaned more towards tech companies, ranking Google, Netflix, Amazon, YouTube and Playstation at the top

The firm also found that those who fall in Gen z (those born between 1995 and 2015) leaned more towards tech companies, ranking Google, Netflix, Amazon, YouTube and Playstation at the top

Older consumers, approximately 42 percent, deemed the United State Postal Service to be the most trustworthy. They then voted for the United Parcel Service, Hershey, the Weather Channel, and Cheerios

Older consumers, approximately 42 percent, deemed the United State Postal Service to be the most trustworthy. They then voted for the United Parcel Service, Hershey, the Weather Channel, and Cheerios

Distrust is particularly high when it comes to institutions and major concentrations of power,’ the report writes.

‘Young Americans are generally more skeptical of brands, and put greater emphasis on ethical matters.’

The issues the younger generation are more likely to emphasize are having strong values, treating employees well, producing products ethically and not discriminating workers.

Morning Consult shared that most Americans ‘give individual brands the benefit of the doubt’.

 



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